The Purpose of Infographics

The whole point of infographics is that it is just visualised data and that large ammounts of data are condensed and easier to understand. In simpler terms Infographics present data in ways that are easy to explore. Infographics give your audience the ability to explore data and draw their own conclusions, without automatically needing the background necessary to understand where or how the data was sourced.

An effective inforgraphic presents not just results, but contains the story of your data that can be understood by all members of your target audience. Telling a complex data story is difficult so your infographic must be visually appealing, but organise and display data in a way that allows for exploration.

There are many different types of infographics but can be sorted into 3 different general categories which are:

  • Data visualisation
  • Information design
  • Ediorial infographics

Data visualization is, simply, a visual representation of data. It uses design aesthetics to increase data comprehension, synthesis, and ultimaely recall. data visualization translates that data into a visual language you can easily and instantly understand. When properly executed they should be both beautiful and meaningful, allowing the viewer to decipher data and recognize trends while admiring its aesthetic appeal. 

Data Visualisation

Information design is a type of graphic design that focuses on the display of information efficienly and effectively. It’s a broad category, encompassing many functional design disciplines. It differs from data visualization because it is not made from specific data points but rather concepts or other information, such as process, anatomy, chronology, or hierarchy. You may encounter information design in the form of flowcharts, organisatioal diagram, or timelines, clarifying structure and order in a way not possible soely using text. Instructional diagrams, anatomical illustration, and some applications of cartograpy would also fall under this label

Information Design

Editorial infographics, major publications have bee featuring infographics for decades, there is a shift in the style and type of visual content they are producing. This trend has also been spurred by the rise of social. Infographics have become highly shareable content, so publications are embracing the medium to better engage readers. Previously, editorial infographics were limited to simple bars, lines, and pie charts, using illustration solely in more complex features to map an area or show the anatomy of an object. This adoption has also spread into the commercial sector, with many start-ups and larger corporate blogs using graphic content or “charticles” to display thought-leadership within an industry and bring attention to their site.


Boost Labs. (2020). Dual Purpose Of Infographics: Explore & Present | Boost Labs. [online] Available at: [Accessed 5 Feb. 2020].

Ritchie, J. (2020). What Is an Infographic? Find Out What They Are and Why They’re Useful. [online] Column Five. Available at: [Accessed 5 Feb. 2020].

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