Infographics have been being used for hundereds of years for various purposes, but gace taken on a new face in the last few years, with a bit of help from the internet.
Static graphics are the most common medium, likley due to the fact that they are the easiest to create and host. This also affects the success of graphic distribution, as an image file that is simple to download, upload and, re-post is more appealing to media outles and blgos looking for fresh and interesting conent to share on the web.
Interactive infographics, typically Flash-based are also being more common for use in editorial content. These allow designers and developers to visualise multiple layers of data in a single interface, while providing a dnamic user experience for the viewer. The obvious drawback in creating Flash interactives is the lack of support on the iPhone and Ipad. While this is an increasingly serious limitation, the ease of development can often outweigh this consideration, and still net a very positive effect
This link is for a really unique interactive infographic and shows different animals made out of all of the same 30 shapes and nothing else it is very interesting.
Motion Graphics utilising motion and animation in infographics is another current trent that is on the rise. tese motion graphics are usually narrative based, and use a combination of illustration, data visualisation and kinetic text to inform a viewer on a particular topic. While this provides an entirely different viewer experience, this medium is valuable in walking the viewer through an explanation or presenting an opinion. These can also be useful in more brand-centric messaging, by bringing the information to life for the desired audience.
This is an article that has a massive ammount of motion graphics and some amazing examples.
Over the past few years, we have seen an evolution in the way people are thinking about infographics. Diverse applications are opening up the real of what is possible and valuable through innovation.
Since in recent years with developments in iPhones and iPads the use of HTML and HTML 5 to create interactable infographics on IOS since it doesn’t allow the use of Flash on the devices normal browser and requires a seperate browser. If apple doesn’t allow the use of flash in the future and most likley they won’t becuase flash is becoming obsolete and unsportted in a few years they will most likley continue to use HTML and HTML 5 for use on IOS and every other operating system.
Another area poised for growth is the use of data visualisation in real-time settings, providing updated bisual representations of real-time events. The ubiquity of Twitter and the increased tracking of social analytics offer some immediate opportunities for this application. Media outlets will want to see what topics are trending, and what people are saying on particular topics in real-time. Brands will be monitoring, tracking and measuring their social presence and brand sentiment on the web, and they will want the most current information available, viewable in a well-designed and easy-to-understand interface.
There will be many ways that infographics can change and ways of presenting the information with things like VR and the google hololense which allows you to view interactive virtual peices of information and still be able to the room your in. You can do things like this now with AR features on your phone. Such as the iPhone measuring app which will calculate how long something is just using your camera it’s the most accurate thing in the world but it is a start in presenting data in the real world digitally.
Five, C. (2020). The Future of Infographics. [online] Column Five. Available at: https://www.columnfivemedia.com/future-infographics [Accessed 5 Feb. 2020].
Tonnu, T. (2020). 100 Awesome Motion Graphic Examples You’ll Wish You Made. [online] Column Five. Available at: https://www.columnfivemedia.com/best-100-motion-graphic-examples [Accessed 5 Feb. 2020].
Hewitt, M. (2020). 101 Visually Stunning Interactive Infographics to Inspire You. [online] Column Five. Available at: https://www.columnfivemedia.com/101-fantastic-interactive-infographics-youll-love/2 [Accessed 5 Feb. 2020].